How WebAR helped 7-Eleven to boost up 2.7M AR Engagements? An Inspiring Case Study!
How is WebAR helping multiple companies?
Web AR usually outmatches every other way of promotion and advertising as it provides the user with the best and high-quality experience. Web AR has the upper hand on retaining brands, advertising, and increasing product sales for that specific business or company. Benefits of Web AR include increment in product sales and its conversion rate by 520%, it keeps a record of interest of people and provides brand engagements. To prove our point, we will discuss one company that has benefited from the use of WebAR.
WebAR In 7-Eleven:
Web AR in 7-Eleven are used in different features such as virtual reality activations in virtual footballs. There is also a feature of a front-facing camera for customers that they can play with. In every case and feature, the primary purpose of Web AR is to advertise the brand. The use of Web AR is quite fitting for the brand 7-Eleven’s persona. Using WebAR, 7-Eleven has increased its sales at a very effective rate, boosted its brand conversion rate by more than 35%, and attracted more customers towards the company brand.
Pain points of the company:
The way 7-Eleven is progressing with the help of WebAR was not progressing before its use.
7-Eleven had a lack of internal expertise and awareness. Their ROI was unclear. They had relatively more minor people to manage and were unable to target the desired audience. They did not have any measurement capabilities. They invested too large, unable to achieve goals as an agency, and lost track records.
How WebAR resolved them:
After the use of WebAR, this brand 7-Eleven has improved convincingly. They have improved in every way possible and compete with other brands. 7-Eleven dominates all those brands that do not use WebAR. The following are some areas where 7-Eleven has improved. After the use of WebAR, this brand 7-Eleven has improved convincingly. They have improved in every way possible and compete with other brands. 7-Eleven dominates all those brands that do not use WebAR. The following are some areas where 7-Eleven has improved: They had to invest less amount. As a result, they had less or no loss. They reached the desired target of audiences, increased awareness, and improved their ROI, which became very clear; their internal expertise increased, 7-Eleven was able to increase their number of employees. As a result, they were able to complete their work in time, and they were able to keep their records on the track. They were able to achieve their goals as an agency.
— More than 2,700,000 scans over six months
— More than two minutes dwell time on the app
— More than 600,000 videos and photos shared
— More than 117,000,000 7Reward points generated that were spendable in-store
The details mentioned above are all the benefits that WebAR technology provides to the user or customer. Web AR has been mainly used for advertising the product, and it has worked with perfection. It guarantees to give the desired results and in desired time. WebAR is recommended in the future as it is the key to brilliant success for business-related brands, improved learning in education, and entertainment in games and movies for most customers and users. If you want to have a free WebAR experience without any monthly charges, consider checking OneStopAr. You can have access to multiple tools there and enjoy an uncompromised augmented reality experience. Check it out NOW!